about us

OffThaRecord (OTR) is a creative content agency that produces organic, fresh, and preservative-free content for radical perspectives and social change. Founded in 2014 as a narrative-sharing blog, The company has evolved into a robust agency that works with clients and partners such as the nature conservancy, fwd.us, and more. OffThaRecord’s work is characterized by compelling storytelling that forges emotional connections, drives engagement, and instigates action. OffThaRecord offers services to elevate brands and social justice programs through tailored content creation and strategy.

Founder’s statement/samantha ramirez-herrera

Storytelling has been my escape for as long as I can remember. Filmmaking has become the conduit for my storytelling. Twelve years ago I moved to Atlanta, GA by myself with a 5 year old son, a suitcase and no clue of what I was going to do. I was a 25 year old divorced, undocumented single mother hungry for my chance at opportunity running away from everything I felt was limiting my growth and ability to dream bigger. Growing up as an undocumented immigrant I was taught not to stand out, not to allow myself to be visible, to stay in my place. Luckily my imagination, vision and the stories I told myself in the solitude of the shadows I was forced to live in gave me the courage to take a chance on myself. When I arrived to this city and began working in the service industry as a waitress, washing people’s clothes, passing out flyers, I felt like there must be so many people like me. People who feel invisible, people who have big dreams and small pockets, people with limitless potential who are overcoming unspoken challenges with a story to tell. I fell in love with stories and began making youtube videos with a borrowed flip camera documenting my own journey and the stories of mavericks and misfits who were blazing their own trails. That’s how my filmmaking journey began. Over the years it has evolved into producing and directing content for national and international non-profits, purpose driven brands, and change makers through a social impact lens.