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  I LIVE FOR…

CLIENT: ILIVEFOR.ORG

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PARTS PLAYED

  • Concept Development

  • Creative Content Production

  • POST PRODUCTION

  • Website Development

  • Social Media Strategy

  • Event Activation

  • Network ProcuremenT

I LIVE FOR… is a 501 (c)(3) not-for-profit committed to ending the cultural stigma of depression, anxiety and other mental disorders in teenagers and young adults of color. I LIVE FOR… CAME TO US WITH CLINICAL RESEARCH ON DEPRESSION IN YOUNG PEOPLE OF COLOR. WITH A DOCUMENTARY IN THE WORKS, THEY NEEDED A BRAND WITH A CAPTIVATING STORY THAT WOULD CONNECT THE STATISTICS TO MEANINGFUL IMPACT WITHIN AFFECTED COMMUNITIES. WE DEVELOPED AND MANAGED I LIVE FOR…’S BRAND IDENTITY THROUGH PRODUCING A MINI DOCUMENTARY USING FOOTAGE THEY HAD ALREADY CAPTURED ALONG WITH NEW FOOTAGE WE FILMED, SOCIAL MEDIA MANAGEMENT,CREATIVE CONTENT CAMPAIGNS, AND OUTREACH STRATEGIES THAT INCLUDED NATIONAL CURATED EVENT ACTIVATIONS, WE WERE ABLE TO GROW THE BRAND EXPONENTIALLY AND EXPAND THEIR MISSION’S INFLUENCE IN ORGANIC AND AUTHENTIC WAYS.


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