KENDALL JENNER'S PEPSI AD FEATURES MOCKING OF THE BLACK LIVES MATTER MOVEMENT

Kendall Jenner in Pepsi’s new ad // Source: Pepsi Global

Kendall Jenner in Pepsi’s new ad // Source: Pepsi Global

Written by: Antonio Del Otero

Pepsi’s new advertisement featuring new company spokesperson, Kendall Jenner, caused an uproar on social media shortly after it debuted.

Jenner’s advertisement, dubbed “Jump In” by Pepsi, was part of the company’s new “Moments” campaign, a collection of ads “about the moments when we decide to let go, choose to act, follow our passion and nothing holds us back," according to the company description of the campaign.

People were quick to point out the disturbing similarity that Kendall’s ad boasted to imagery from a Baton Rouge Black Lives Matter protest over the summer.

Iesha Evansin Baton Rouge photographed by Jonathan Bachman for Reuters

Iesha Evansin Baton Rouge photographed by Jonathan Bachman for Reuters

One image shows an African-American woman being arrested by heavily armed riot police while protesting police brutality, and the other shows a white woman handing a can of soda to a cop. It’s no wonder that people are in uproar, the ad mocked Black Lives Matter protests as if police brutality wasn’t a real and very series modern-day crisis.

The company’s ad quickly trended all over social media, sparking uproar, disgust, and a mass of tweets and other posts poking fun and shedding light on the ad’s tone-deaf interpretation of the Black Lives Matter movement and the civil rights movement.

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In response to the backlash and disgust from the new ad, Pepsi released the following statement: “This is a global ad that reflects people from different walks of life coming together in a spirit of harmony, and we think that’s an important message to convey.”

*UPDATE* Pepsi has pulled the Kendall Jenner commercial and will not continue the campaign.